“If you think good design is expensive, you should look at the cost of bad design” so said Doctor Ralf Speth, Chief Executive Officer at Jaguar Cars. Greater efficiency and productivity are always desirable in whatever business you’re in. Most teams have workflows, whether they’re established or not. But manually entering data can result in a deficiency beyond compare and wastes precious time and resources and is expensive in the long run.

That’s where workflow automation comes in; rule-based logic to control a process reducing the need for human intervention bringing everyday processes and collaboration to a whole new level. A good design you might say! As this can affect most departments of your business, it’s a good idea to dive into this logic a little more to see what we can glean from the productivity of well-designed automated workflows.

Which areas can be improved?

Marketing can benefit hugely from workflow automation, avoiding the most repetitive tasks such as sending emails and social media updates. Future prospects can be nurtured with email offers. HR automation can implement personal information in seconds. Consider also the Finance sector – form building, and workflow design can help automate budget approvals, reimbursements and travel requests, just to name but a few.

Any data breaches which result in heavy fines and/or business lost to competitors can be avoided.

Saving time and avoiding errors

Having automated workflows ensures fewer errors are made and no one on the team needs to do more than what’s necessary. When people know what they need to do and when and how to do it, they can work a lot more independently and there would be limited micromanagement.

This not only keeps everybody on your team or project on track but holds them accountable for their tasks and their due dates.

Every-time there is a task that could be accomplished more efficiently through workflow automation, it then frees up that staff member to be able to focus on other tasks.


Think of the effect on employees’ morale. They could be inputting data week in/week out. This could be mind-numbing! Turning this into an automated will not only boost their morale but will raise their productivity.


Workflow automation tools enable you to map out each of your processes, successfully deploy them and continually monitor their performance.

Most tools offer the ability for workers to collaborate on tasks and requests. Reminders can be automated.

Perhaps there is the worry that there may be a lack of coding skills for a particular workflow task. Without writing any code, tasks can be created, deadlines can be set and business rules can be implemented. With the help of intuitive interfaces, notifications are easily set-up where pending tasks and the stage of the workflow can be sent automatically to each user or role.

ServicePro is a fine example of a solution that provides an enterprise workflow management system which incorporates many of the areas mentioned above, leading to increased productivity, reduced overheads and asset/management. Notably is the software ServSuite which is a powerful tool allowing you to manage your entire workforce and their daily tasks.

It’s true, perhaps at first it may seem costly and laborious; the design process, setting up the logic, the rules. But once achieved, there’s no looking back!


Note: All images courtesy of pexels.com and servicepro.com






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